Prepare for this to be obvious when you discuss your business with us or read the first draft of a marketing plan, press release or product sheet we’ve written. We understand the intricacies of the capital markets, like the difference between an exchange and an ATS, the evolving relationship between the buy- and sell-side and the role of HFTs in today’s markets. For you that means less time educating and re-writing, and peace of mind in knowing that the agency you hired actually gets it.
Why should you
work with Forefront
We know this space
It’s not our first rodeo
What really sets Forefront apart is our experience. We’ve developed and executed numerous strategic plans and product launches, written dozens of collateral pieces and website pages, and organized hundreds of events. As for communications, it’s been countless newsletters and press releases, acquisition announcements, executive speeches and corporate reorganization memos. Whatever challenge comes your way, chances are we’ve handled it many times before.
We’ve sat in your seat
Forefront’s Managing Partners average close to twenty years each on the client side. We know firsthand what it means to be accountable for building a brand, running a group, hitting a revenue target or managing a communications crisis. We’ve hired, managed and fired marketing and communications agencies several times over. We know what quality work and good value look like. And that’s what we deliver.
It’s you, before us
At Forefront, our number one priority is delivering exceptional results — period. Our energy and resources are spent on servicing our clients and not on our own promotional events or lavish office space. Perhaps this is why we’ve never lost a client to a competing agency and why our business has grown solely through referrals from happy clients.
We’re plugged in
As well as we know the inner workings of the capital markets, we also know the people involved. The reporters, editors, thought leaders, analysts, influencers, vendors and practitioners – an ecosystem we can easily tap into if necessary for the counsel, insight or skills we need to ensure everything we do for you exceeds expectations.
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What Our Clients Say
Over his nearly 20-year career, Mark has worked with a wide swath of trading technology brands on projects spanning the marketing and communications spectrum. Prior to founding Forefront, Mark built REDI’s marketing platform following its spinout from Goldman Sachs. Before that he spent nearly a decade with Nomura’s Instinet subsidiary, helping reposition its brand from ECN to technology-enabled agency broker-dealer. Along the way he also helped launch the firm’s Chi-X exchange businesses globally.
Eric brings 20+ years of financial services and fintech marcomms experience to Forefront Communications. Prior to joining the company Eric served as CMO of several industry leading firms, running the global marketing, PR and communications activities at Macgregor, ClariFI, NYFIX, Trepp, BondDesk Group and Convergex. Eric helped these businesses succeed in highly competitive markets by implementing cost-effective and creative programs that drove revenues, built client loyalty and strengthened their brands.
A former journalist, Sam brings several years of experience in digital marketing. His work has been featured on sites like Business Insider, MSN and Golf.com, among others. He also edited Birds Watcher, a Baltimore Orioles fan site, where he was responsible for all editorial content and developing the site’s audience. These days, Sam is heavily involved managing Forefront’s digital presence — content, social and web — helping readers keep up to date with the latest news on the firm’s clients and the wider world of trading and market structure.
As Head of Operations, Kathy is responsible for the firm’s business infrastructure, including HR, Finance and Operations. As an attorney, Kathy has spent the majority of her career working in employment law, including Litigation, Self Employment and Risk Management. She is a graduate of the College of the Holy Cross with a degree in Economics, and received her law degree from Loyola University Chicago School of Law.
Michael C. Kingsley
Michael’s 20+ years of experience encompass global public relations, journalism and media production. Prior to joining Forefront, Michael held senior positions at Intermarket Communications and Emanate PR, helping firms across the capital markets tell their stories, with clients including Société Générale, RBC, Eagle Asset Management and Street Contxt. On the client side, Michael served as Head of Media Relations at Convergex. A veteran TV producer (Bloomberg Television and Fox News Channel), Michael leads Forefront’s media and presentation training practice.
Rafi brings a deep background in the capital markets with a career that spans 25+ years. As senior consultant for Forefront Communications, Rafi assists the firm with its market structure-intensive clients. Prior to joining Forefront, Rafi served as head of marketing and communications for Direct Edge. Before that, he spent nearly 10 years at Track Data corp, eventually becoming Chief Marketing Officer, and TD Waterhouse, serving in a variety of senior marketing roles.
JR’s background includes over two decades of marketing and communications experience, primarily in the technology and financial services industries. At Forefront he is responsible for writing whitepapers, bylined articles, marketing collateral copy and other pieces of content for the firm’s clients. Prior to working with Forefront, JR has led marketing efforts for several venture-backed start-ups, including Apparent Networks, WorldStreet and Mazu Networks. He has also held senior marketing positions at Novell, State Street and Houghton Mifflin.
Alexandra’s background has been primarily in financial services and financial technology. Prior to joining Forefront, Alexandra held senior positions at several agencies in New York City, including Prosek Partners and Aspectus, and managed the media relations for clients such as Cordium, RES Software, GE, Ford Foundation and Capital One. She has been responsible for campaigns that have incorporated both traditional media and digital elements.